Goal
Design a medication-assisted weight loss support program that impacts member behavior, addresses individual needs, and yields lasting clinical outcomes, not just short-term weight loss.
Research
Frameworks
COM-B behavior change modelMember archetypesMember journey
Mapping the full weight management experience, from awareness to long-term maintenance, showed where the system falls short and where intervention matters most.
Insights
Weight as the primary health metric is misleading, cardiovascular risk and A1C tell a fuller story
Members are never given an exit strategy when starting medication
Mental health vulnerabilities are as impactful as physical comorbidities, but routinely unaddressed
Social determinants of health (food access, safety, cost) quietly determine who succeeds and who doesn't
Support programs are generic, poorly timed, and often promote disordered eating
Impact
Four member archetypes
Precision Push · High Hurdles · Balancing Act · Looking Good
Four distinct member profiles defined by health complexity, access to support, and readiness for behavior change.
Five opportunity spaces
01
Holistic metrics
02
Mental health integration
03
Flexible lifestyle design
04
Better options navigation
05
Matched member support
Strategy impact
Research shaped the new strategy, moving the program beyond weight as a single metric toward whole-health outcomes built around complexity, access, and mindset.
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I'm open to service design roles and consulting engagements. Get in touch to start a conversation.
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