Service designer

I design services that work for the people who use them and the organizations that deliver them.

End-to-end service and strategy design across healthcare, finance, infrastructure, and the public sector.

Selected projects that move from early research and insight through strategy, design, and implementation

Farming Equipment

Dealer Quoting Experience

Uncovering why dealers abandoned manufacturer tools in favor of their own workarounds, and designing a suite of prototypes to win back their trust.

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Health & Wellness

Weight Management Strategy

Understanding the full member journey as GLP-1 medications reshape the weight loss landscape, and defining a behavioral support strategy that moves beyond weight as the primary metric of success.

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Financial Services

Voice of the Customer Integration

Diagnosing why a leading financial services firm struggled to act on customer feedback, and building the tools, training, and internal champions needed to make human-centered design a repeatable practice.

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Mining haul trucks lined up at a worksite

Natural Resources

Open Forum Series

Designing a cross-industry innovation forum series that moved a global mining company from incremental thinking to a pipeline of transformative technology opportunities.

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Seniors in a chair-based exercise class using resistance bands

Health & Wellness

Fitness Partner Network Strategy

Identifying why a national network of fitness partners was losing ground to competitors, and defining a segmented partnership model to reverse attrition and unlock unrealized revenue.

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Infrastructure

Infrastructure Materials Market Strategy

Mapping the infrastructure ecosystem to uncover why GFRP adoption stalled, and designing a portfolio of business strategies to help a global materials company become the de facto industry standard for corrosion-resistant reinforcement.

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How I work

The methods and practices I bring to every engagement.

Research & synthesis

Qualitative and quantitative research, stakeholder interviews, ethnographic observation, and insight synthesis across complex systems.

Strategy & innovation

Translating research insights into actionable strategies, identifying opportunity spaces, and designing scalable solutions that drive meaningful organizational change.

Co-design & facilitation

Cross-functional workshops, co-design sessions, and stakeholder alignment, from discovery through to prototyping and testing.

About

Helping organizations think and act differently

I'm an innovation and strategy leader helping organizations turn complexity into clarity and ideas into action, spanning industries but always grounded in a deep understanding of user needs.

Trained as an engineer and shaped by years of human-centered design practice at IDEO, I combine analytical rigor with empathy. Across 100+ projects, I've helped organizations embed design thinking, build internal innovation capabilities, and navigate ambiguity with confidence.

I work as a player–coach: contributing directly to the work while guiding teams and facilitating alignment at every level. I'm also the Director of the Segal Design Certificate at Northwestern University, where I lead interdisciplinary design education and teach project-based courses.

Interested in working together?

I'm open to service design roles and consulting engagements. Get in touch to start a conversation.

stacygbenjamin@gmail.com