Infrastructure Materials Market Strategy
Identify new business opportunities for glass fiber reinforced polymer (GFRP) in the North American infrastructure market, and design viable go-to-market strategies to accelerate adoption at scale.
29 experts across steel, concrete, design, contracting, and codes & standards · Phone and in-person interviews · Stakeholder synthesis sessions with internal and external participants
Research reframed the opportunity from a single product story to a full ecosystem play — shifting the strategic lens from glass fiber sales alone toward owning the standard, the supply chain, and the customer relationship across the infrastructure lifecycle.
Three distinct business models emerged, ranging from an acquisition-led industry consolidation play to a franchise standardization model to a near-term advocacy path — each mapped across investment level, risk, and market readiness. Eight specific opportunity spaces were identified and prioritized across attractiveness and ability to execute.
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